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Permanent Collection

8. Arte Verbo-Visuale

At the beginning of the 1960s, more and more artists felt the importance of the impact of new technologies and mass media not only on popular culture, but also on the aesthetic challenges and production conditions of experimental artistic research. There is a sense that the world that literature and the visual arts are called upon to engage with is not so much the natural world as the world produced through various media. Many artists adopt methodologies that exploit the potential of the mass media to convey a conscious critique, probing and recombining words, images and sounds to create meanings in competition with a communicative apparatus aimed at rapid consumption. Intertwined with a widespread sensitivity to political and social issues, the resulting verbal-visual art developed considerably until the end of the 1970s, with interdisciplinary research that gave rise to a dynamic network of groupings, events, associations, exhibitions and meetings. Among the groups involved in these experiments, an important role was played by Gruppo 70, founded in 1963 in Florence by Giuseppe Chiari, Ketty La Rocca, Lucia Marcucci, Eugenio Miccini, Luciano Ori and Lamberto Pignotti, but there were also many artists who, even individually, conducted similar research, often finding themselves involved in the same exhibitions or performances. These include Vincenzo Accame, Gianfranco Baruchello, Tomaso Binga, Adriano Spatola and Franco Vaccari.

Besides documenting some significant results of verbo-visual art, the works exhibited in this section, which include a collage by Alighiero Boetti, are evidence of an intense acquisition campaign for the Galleria d'Arte Moderna in Bologna promoted in 1984 by Concetto Pozzati, who is present with a graphic work.